Nielsen Poster Auction Tomorrow Morning

By Tom Interval

The Nielsen Collection Part I catalog cover

The Nielsen Collection Part I catalog cover

Talk about a labor of love.

For the last quarter of a century, celebrated magician Norm Nielsen and his wife, Lupe, have amassed one of the most significant magic-poster collections in the world.

And not reproductions you can buy at a magic shop but original lithographs and other prints representing what magicians call the “golden age” of magic, from around the late 1800s to the 1930s.

With the advent of his own golden age and a genuine desire to have others own a piece of magic history, Norm decided to sell the collection, half of which will be auctioned off by Potter & Potter tomorrow morning at 10:00. The second half of The Nielsen Collection will be auctioned early next year.

The Nielsen collection exhibition room at Potter & Potter (Photo: Simone Marron)

The Nielsen collection exhibition room at Potter & Potter (Photo: Simone Marron)

Tomorrow’s offerings—324 listings—feature the posters of some of the world’s most renowned magicians, including Harry Houdini, Harry Kellar, Howard Thurston, Harry Blackstone, Leon Herrmann, and many others. The auction also will include posters of contemporary performers, such as Doug Henning, David Copperfield, James Randi, and Ricky Jay.

“Norm and I retain a loving attachment to the collection,” wrote Lupe in the introduction of the auction catalog, “so much so that in letting it go we feel we are selling pieces of our lives and souls.”

If you’re interested in bidding on any of the posters, you can do so in person (in Chicago), on the phone, or online. You might be required to fill out an absentee bidding form; for details, visit the Buying page of the Potter & Potter website.

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About Tom Interval

San Diego Magician Tom Interval, owner of Interval Magic, provides magic entertainment and training to private and corporate clients locally and nationally. A member of the International Brotherhood of Magicians (IBM), Society of American Magicians (SAM), and the Academy of Magical Arts (AMA), Interval has captivated tens of thousands of people at numerous venues, including Busch Gardens theme park in Williamsburg, Virginia. With a BA in professional writing and minors in communications and business administration, Interval writes magic-related e-books, magazine articles, and blogs and produces tutorials and related videos for his YouTube channel. Most recently, Interval earned The Linking Ring Award of Excellence for a cover story he wrote for the magicians' publication. To learn more, please visit
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