Nielsen Poster Auction Tomorrow Morning

By Tom Interval

The Nielsen Collection Part I catalog cover

The Nielsen Collection Part I catalog cover

Talk about a labor of love.

For the last quarter of a century, celebrated magician Norm Nielsen and his wife, Lupe, have amassed one of the most significant magic-poster collections in the world.

And not reproductions you can buy at a magic shop but original lithographs and other prints representing what magicians call the “golden age” of magic, from around the late 1800s to the 1930s.

With the advent of his own golden age and a genuine desire to have others own a piece of magic history, Norm decided to sell the collection, half of which will be auctioned off by Potter & Potter tomorrow morning at 10:00. The second half of The Nielsen Collection will be auctioned early next year.

The Nielsen collection exhibition room at Potter & Potter (Photo: Simone Marron)

The Nielsen collection exhibition room at Potter & Potter (Photo: Simone Marron)

Tomorrow’s offerings—324 listings—feature the posters of some of the world’s most renowned magicians, including Harry Houdini, Harry Kellar, Howard Thurston, Harry Blackstone, Leon Herrmann, and many others. The auction also will include posters of contemporary performers, such as Doug Henning, David Copperfield, James Randi, and Ricky Jay.

“Norm and I retain a loving attachment to the collection,” wrote Lupe in the introduction of the auction catalog, “so much so that in letting it go we feel we are selling pieces of our lives and souls.”

If you’re interested in bidding on any of the posters, you can do so in person (in Chicago), on the phone, or online. You might be required to fill out an absentee bidding form; for details, visit the Buying page of the Potter & Potter website.

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About Interval Magic

Magician Tom Interval, owner of San Diego-based Interval Magic, provides magic entertainment and training to private and corporate clients locally and throughout the United States. A member of the Academy of Magical Arts (AMA), International Brotherhood of Magicians (IBM), and Society of American Magicians (SAM), Interval has captivated tens of thousands of people at numerous venues, including Busch Gardens theme park in Williamsburg, Virginia, where he performed as a medieval conjurer, trained employees of the magic shop, and promoted the park on several local TV talk shows along the East Coast. As an entertainer, business owner, and former marketing communications professional, Interval understands that the success of any event depends on how satisfied his clients' guests are. Whether it’s a trade show or 50th wedding anniversary, Interval is dedicated to providing his audiences with a highly visual, interactive, mind-boggling magic experience they’ll remember and talk about for years to come. To learn more, please visit
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